"address.raw": "123 Test St, Beverly Hills, CA 90210",
"address.address_1": "123 Test St",
"address.city": "Beverly Hills",
"address.postal_code": "90210",
"utm_source": "facebook_ad",
"first_name": "John Doe",
"flowLabel": "<FLOW_LABEL>",
"variantLabel": "<VARIANT_LABEL>",
"variantUuid": "<VARIANT_UUID>",
"responderUuid": "<RESPONDER_UUID>"