Built-in analytics

See performance of flow variants, as well as dropoff between steps.

Besides sending event data to your existing analytics tools, Formsort offers some built-in analytics tools to help identify performance bottlenecks and areas for improvement.

Variant performance

Accessing Analytics from the flow index page will show the conversion rate of the different variants within a flow, expressed both as a percentage as well as raw numbers (number of flow loaded and flow completed).

The analytics are an aggregate: Completion rate is calculated on a per-responder basis. If the same responder loads the same flow twice, that is counted as a single flow load.

Step performance

By accessing Analytics from within a flow, the performance of the steps in that flow will be shown in a table, including the step completion rate (aka the dropoff per-step).