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  • Formsort documentation
  • โฉQuickstart
    • ๐ŸŸขGet started with Formsort
    • ๐ŸŽCore concepts
    • โ„น๏ธQuestion and content reference
    • ๐Ÿ“•Key terms
    • ๐Ÿž๏ธCreate your first flow
    • ๐Ÿ“–Add content and collect answers
      • ๐ŸคณCapture demographic data
      • โ„น๏ธAdd informational content
      • ๐Ÿ” Review your variable schema
    • ๐ŸŽจCreate a theme
      • Set brand guidelines
    • ๐ŸคนPersonalize your flow
      • ๐ŸŒŸTemplate your variables
      • ๐Ÿง Add conditional logic
      • ๐Ÿ’ซUsing conditional logic with Calculated and API variables
      • ๐Ÿ”šEnd the flow
    • ๐Ÿ”€Set up integrations
    • ๐Ÿš€Go live
      • Auditing your flow for content, functionality, and design
    • ๐Ÿ’ผCommon use cases
      • ๐Ÿ’”Disqualify responders
      • ๐Ÿ—“๏ธAdd a scheduling option
      • ๐Ÿ“„Allow responders to read and accept your company policies
  • ๐Ÿ—๏ธBuilding flows
    • Flows and variants
      • Flow starts
    • Adding content
      • Groups
      • Steps
        • Settings
        • Logic
        • Style
      • Questions
        • General Settings
        • Style
        • Address
        • Comparison
        • Confirmation
        • Date
        • Date & Time
        • Email address
        • File upload
        • Grid choice
        • Iframe
        • Image upload
        • Number
        • Payment
        • Phone number
        • Postal code
        • Question group
        • Region
        • Select
          • Providing choices via API or calculation
        • Signature
        • SSN
        • Text questions
        • Yes/No
      • Content
        • General Settings
        • Statement
        • Image
        • Video
        • Next button
        • Divider
        • Map
      • Endings
      • Using markdown
      • Using variable templating
        • Template formatting functions
      • Copy-pasting form content
      • Content library
    • Conditions and logic
      • Logical operator reference
      • Advanced logic
    • Variables (answers)
      • Variables from questions
      • Externally provided variables
      • Calculated variables
      • API lookups
      • System Library variables
      • Orphaned variables
    • Schemas
      • JSON Schemas
      • Validating flow schemas
    • Redirects
    • Styling and themes
      • CSS Reference
      • Overriding theme styling
      • Custom CSS overrides
      • Content area
      • Animations and transitions
      • Form Layout
      • Typography
        • Adobe Fonts
        • Hosting custom fonts
      • Color variables
      • Dimension variables
      • Question containers
      • Assets
      • Form Buttons
        • Select buttons
      • Inputs and dropdowns
      • Checkmarks
      • Tables
      • Sliders
      • Divider lines
      • Progress bar
      • Comparison cards
    • Variant settings
      • Form behavior for returning responders
      • Group ranking API
    • Publishing and versions
      • Preview window
      • Deploying
      • History
  • ๐Ÿ’พHandling data
    • Philosophy and data retention policy
    • Viewing form answers
    • Responder UUIDs
    • Environments
      • Loading different environments
    • Passing data in
      • URL parameters
      • POST body
      • Embed query parameters
    • Custom validators
    • Form answers and events
      • Analytics events
      • Signed requests
      • Event payload shape
      • Submission frequencies
      • Runtime error reporting
      • Admin API
      • Flow content data format
    • Integration reference
      • Amplitude
        • Amplitude cross domain tracking
      • BigQuery
      • FullStory
      • Google Analytics
        • Updating from Universal Analytics to GA4
      • Google Cloud Storage
      • Google Sheets
      • Google Tag Manager (GTM)
        • JavaScript triggered by flow events
      • Hubspot
      • Jornaya
      • Optimizely
      • PostgreSQL
      • Redshift
      • Rudderstack
      • S3
      • Salesforce
      • Segment
        • Segment Setup
        • Segment cross domain tracking
      • Stripe
      • TrustedForm
      • Webhooks
        • Zapier
  • ๐Ÿ“บGoing live
    • Custom domains
    • Built-in analytics
    • Embedding
      • Web-Embed API
        • React-embed
      • Adding authentication
      • Embedding forms in iOS and Android
      • Setting up a dev environment
    • Split testing
    • Preflight checklist
  • ๐ŸขTeams
    • Accounts
      • Roles and permissions
    • Events subscriptions
    • Workspace domain detection
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  • Variant performance
  • Step performance

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  1. Going live

Built-in analytics

See performance of flow variants, as well as dropoff between steps.

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Last updated 1 year ago

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Besides sending event data to your existing analytics tools, Formsort offers some built-in analytics tools to help identify performance bottlenecks and areas for improvement.

Built-in analytics only measure traffic in production environments.

Variant performance

Accessing Analytics from the flow index page will show the conversion rate of the different variants within a flow.

Note that the notion of conversion is rather simple at this time: it is the measure of the ratio of the FlowFinalized to the FlowLoadedevent, per responder UUID for a given variant, regardless of the path taken through the flow.

The default view shows this percentage.

Switching to the raw tab will show the raw numbers of users that have loaded variants within this flow:

The analytics are an aggregate: Completion rate is calculated on a per-responder basis. If the same responder loads the same flow twice, that is counted as a single flow load.

Step performance

By accessing Analytics from within a flow, the performance of the steps in that flow will be shown in a table, including the step completion rate (aka the dropoff per-step).

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