Variables (answers)

Use and classify answers and other data once it has been collected.

To more reliably refer to the responder data, both in your own systems as well as within Formsort, every question in your form has an associated variable that responder's answers are stored in - these are considered variables from questions.

Similarly, the following Variables return values that are stored in variables as well, even though their mechanism of resolution is different:

  • Externally provided

  • API lookups

  • Calculated inline

  • System library

Naming variables

You should update variable names to something that captures the semantic meaning of the information collected. For example, first_name is a better-named variable than just name since you may end up collecting multiple names in a flow.

Renaming

It's safe to rename variables within Formsort. References like templated strings or logical conditions will update automatically.

Note that if you are sending data externally (through integrations or analytics), you will want to take care with renaming, since you may have downstream dependencies that depend on an answer name taking a specific value. For example, you may have configured an email service to use user_first_name within an email template, which Formsort cannot "see", so if you changed the variable name to first_name that email template would break.

See Publishing schemas for an approach on keeping your downstream dependencies safe by requiring forms to implement particular schemas.


Data types

Formsort uses javascript data types for all of the different Variables:

Type

Examples

string

"Olivia"

"Some\multi-line\string"

number

5

3.14

boolean

true

false

object

{ city: "Brooklyn", state: "New York" }

Additionally, any of the answer data types can appear as an array, if using repeated questions, or with a select question that allows multiple selection.

You do not have to specify a data type for answers that come from questions: answer variables will have them set depending on which questions set them.

Subtypes

Variables can also have a subtype that is internal to Formsort, and is a higher-level type than the primitive data types listed above.

Subtype
Type
Example

email

string

"hello@formsort.com"

date

string

"2019-01-11"

Dates are always formatted as ISO 8601.

datetime

string

"2019-01-01T01:30:00.000Z"

Datetime is always formatted as ISO 8601.

General variable settings

The settings found here are general to all type of variables (from questions, API variables, external variables, etc), and can be found in the editing menu of any of them.

Readable description

It's helpful to keep your answer variable names short and succinct, since you'll be using them throughout the flow. A variable like current_interest_rate_pct is perfect: it describes unambiguously what is stored there.

However, if you're making a dashboard which consumes form data, current_interest_rate_pct might not be enough for your colleagues to understand outside of the context of a particular flow. Neither would the label of the question, which might be something intended for responders, like What is your current interest rate, {{first_name}}?

For that reason, it's possible to set a Readable description on answer variable names. You can set these to text like "Borrower's current self-reported interest rate" more suitable for downstream consumers.

Webhook payloads can be set to include the descriptions, allowing downstream systems to access the descriptions when generating dashboards, reports, etc.

Data classification

Data classification provides a mechanism for associating a variable with functional concept that may be used in or have implications for downstream integrations.

For example, setting a data classification for responder_email on an answer variable will enable the following behavior:

  1. The answer will be treated as PII, and by default not sent to third-party integrations.

  2. When the answer is collected for the first time, the EmailCollected event will be fired.

Available data classifications

Semantic meaning

Type (subtype)

Description

responder_email

string (email)

The responder's email

responder_first_name

string

The responder's first name

responder_last_name

string

The responder's last name

responder_marketing_consent

boolean

Whether the responder consents to marketing messages

responder_phone

string (phone)

The responder's phone number

responder_dob

string (date)

The responder's date of birth

responder_mailing_address

object (address)

The responder's mailing address

responder_other_pii

any

Generic personally-identifying information

We'd love to expand this list to the most meaningful data classifications, so chat us if you'd like us to add more.

Keep in URL if present on load

When a flow is loaded in Formsort, any URL parameters that match any answers defined in the flow will be placed into the answers and removed from the URL. To learn more about that, read about getting data in from URL parameters.

If you would like instead for an answer to remain in the URL, enable Keep in URL if present on load. This might be helpful if you are matching up campaigns on a URL string, and want to keep things like the utm_source consistent across pages.

Anything in the URL will most likely be recorded by any analytics scripts you include in the integrations, so avoid using this setting for personally-identifying information.

Storing answers in cookies

Another option is to store answers in cookies. In cases where you are collecting more sensitive information, this might be a better option, since you might not want to pass sensitive information unencrypted via URL. In order to do so, you can enable the Read/Write in Cookie option.

Configuring a domain is required to store answers in cookies.

Don't send to analytics

Un-checking this box will prevent the answer variable from being published in the payload. By default, this box is checked.

This feature is disabled by default, as Amplitude, Google Analytics, Google Tag Manager, and Segment can all be configured to send all data during an analytic event (see analytics events for more information). Use caution when sending all data, and use "Don't send to analytics" on a specific answer variable to protect user privacy, or prevent unnecessary data from being sent to a third party.

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