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  • 🧠Core Concepts
    • Introduction to Formsort
    • Formsort quickstart guides
      • Add content and collect answers
      • Capture demographic data
      • Add informational content
      • Template your variables
      • Add conditional logic
      • Using conditional logic with Calculated and API variables
      • Add a scheduling option
      • End the flow
      • Review your variable schema
      • Set up integrations
    • How data works in Formsort
      • Responder UUIDs
    • Understanding flows
    • Versioning in Formsort (Deploying)
      • Variant revisions
      • Managing revisions
  • ✨Creating Flows
    • Building a new flow
      • Groups
      • Steps
      • Copy-pasting form content
  • Adding questions and content
    • Questions
      • Select
      • Text
      • Address
      • Comparison
      • Confirmation
      • Date
      • Date & time
      • Email address
      • File upload
      • Grid choice
      • Iframe
      • Image upload
      • Number
      • Payment
      • Phone number
      • Postal code
      • Question group
      • Region
      • Signature
      • SSN
      • Yes/No
    • Content
      • Statement
      • Image
      • Next button
      • Video
      • Divider
      • Map
  • Controlling the flow with conditions and logic
    • Advanced logic
  • Variable templating
  • Redirects and endings
  • Field validation
  • Flow and variant management
  • Content library
  • 🧬JSON Form Definition
  • JSON schemas
  • Validating flow schemas
  • Events subscriptions
  • Flow content data format
  • 🎨Styling
    • Customizing appearance
      • Content area & form layout
      • Buttons
      • Typography
      • UI states
      • Color and dimension variables
      • Question containers
      • Inputs and dropdowns
      • Checkmarks
      • Tables
      • Sliders
      • Divider lines
      • Progress bar
      • Comparison cards
      • Animations and transitions
  • CSS & Advanced Styling
    • Custom CSS overrides
    • Step styling
    • CSS reference
  • 🔁Form Behavior Settings
    • Variant settings
      • Form behavior for returning users
      • Group ranking API
    • Navigation sidebar
  • ⚙️Response Data Collection & Management
    • Schema (variables)
      • Variables from questions
      • Externally provided variables
      • Calculated variables
      • API lookups
      • System Library variables
      • Orphaned variables
  • Saving & retrieving responses
  • Importing Data
    • URL parameters
    • POST body
    • Embed query parameters
  • 📊Analytics and Attribution
    • Built-in analytics
    • Split testing
  • 🚀Publishing and Deployment
    • Live preview overview
    • Environments
      • Loading different environments
    • Embedding
      • Web-embed API
        • React-embed
      • Adding authentication
      • Embedding forms in iOS and Android
      • Setting up a dev environment
    • Pre-deployment checklist
  • 📁Workspace Management
    • Accounts
      • Roles and permissions
    • Custom domains
    • Workspace domain detection
  • 🛠️Formsort Admin API
    • Admin API
  • 🔌Integrations
    • Form answers and events
      • Analytics events
      • Signed requests
      • Event payload shape
      • Submission frequencies
      • Runtime error reporting
    • Integration reference
      • Amplitude
        • Amplitude cross domain tracking
      • BigQuery
      • FullStory
      • Google Analytics
        • Updating from Universal Analytics to GA4
      • Google Cloud Storage
      • Google Sheets
      • Google Tag Manager (GTM)
        • JavaScript triggered by flow events
      • Hubspot
      • Jornaya
      • Optimizely
      • PostgreSQL
      • Redshift
      • Rudderstack
      • S3
      • Salesforce
      • Segment
        • Segment Setup
        • Segment cross domain tracking
      • Stripe
      • TrustedForm
      • Webhooks
        • Zapier
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On this page
  • What is Formsort?
  • Where it sits
  • Who Formsort Is For

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  1. Core Concepts

Introduction to Formsort

NextFormsort quickstart guides

Last updated 1 month ago

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What is Formsort?

is a form builder with the flexibility of code—built for teams who don’t want to wait weeks for small changes, who want the power to make bold updates that drive real business results, and who want full ownership over their outcomes.

Where it sits

Formsort is a fully-managed platform for building and hosting forms.

Your team creates and manages form content using our online Studio—a purpose-built content management system (CMS) designed specifically for forms. From styling to data storage, everything is handled in one place.

We host your fully-branded forms on your subdomain or embedded directly within your site.

Formsort forms are production-ready and designed to integrate seamlessly into your stack—supporting the full lifecycle from rapid prototyping to high-traffic registration flows.

Who Formsort Is For

  • Startups looking to launch form flows quickly on infrastructure that scales with them.

  • Growing businesses aiming to optimize form performance to reduce acquisition costs and increase conversion rates.

  • Enterprises that want to build form flows for new business lines—without requiring dedicated teams.

  • Teams managing complex internal workflows that rely on structured data collection.

  • Companies in regulated industries that need to collect user data securely, without spreading it across multiple platforms.

  • Ambitious product managers and designers ready to go beyond prototypes and launch form flows to real users.

Once set up, a single non-technical product or business owner can ship sophisticated form flows—without needing help from engineering or design teams.

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Formsort